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# Beers | 3668 |
# Bottles and Cans | 4262 |
# Bottles | 4242 |
# Cans | 20 |
# Bottles and Cans this Year | 1 |
# Projected Bottles and Cans | 3 |
# Companies | 1070 |
# Countries | 79 |
Avg. Alcohol | 6.94 |
Avg. Rating | 3.27 |
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Intro | Beer Of The Month | Recommendations | Myths and Truths | Taste Tests | Beer Places | Polls | Brewery Tours |
Every so often, the BrewPalace will host a double-blind comparison of several beers. These tests usually will have four or more people ranking several beers from their favorite to least favorite. To ensure quality testing, neither the adminstrator of the test nor the subjects knows which beer is which. |
May 6, 2006 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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South American Face Off | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
May 28, 2005 Overview This test was long overdue for two reasons. First, it’s been nearly two and a half years since the last one, and second, I’ve been in SoCal for 2 years and it was just time for a Mexican beer showdown. This test put a few popular Mexican beers, including one of my all time least favorites, Corona, up against an established European player and an unknown underdog from Chile. It turns out this test wasn’t planned, but just happened at a Memorial Day gathering. As usual, a double blind methodology was used, where the tasters did not know what the glasses contained and I didn’t know which was which either. They were asked to force rank each of the beers. The Contestants
The Testers and their Order
Results
Interpretation I must say I was a little shocked at these results. I really did not expect Corona to come in first, and was really shocked that Stella came in towards the bottom. I had a feeling that the Stella was not as fresh as it should have been, which would account for why I placed it last. I was glad that I was able to rank Corona near the bottom, as it is one of my 3 most despised beers, due to the fact that it is so popular but has no taste. Additionally, this was a different crowd that I usually test on – not a bunch of yuppies – this time it was more diverse. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wintertime Goodness | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
January 25, 2003 Overview Having been many months since having a decent group of people over, The Holmes took the opportunity of his yearly superbowl party to host another beer tasting. This time, instead of weak light beers and bad pilsners, Porters and Stouts were tested. Once again, I wanted to prove something, and once again The Holmes was correct. Personally speaking, I had a real tough time ranking the 1st 4 - the guinness was evident and clearly last. I guess for that 1 beer, this test was not double blind, but for everthing else it was. This test puts Porters and Stouts together. I don;t think there is a problem doing this, as there is such overlap between the two styles, and besides, The BrewPalace is concerned about Absolute taste, not relative taste (i.e., within its category).
Testers The Holmes, Bubba, Prior, Step Armah Raw Data Individual results, in order of their preference: The Holmes: Anchor Porter, Sam Smith Taddy Porter, Dogfish Head Chicory Stout, Rogue Mocha Porter, Guinness Draught Bubba: Guinness Draught, Sam Smith Taddy Porter, Dogfish Head Chicory Stout, Anchor Porter, Rogue Mocha Porter Prior: Rogue Mocha Porter, Dogfish Head Chicory Stout, Anchor Porter, Sam Smith Taddy Porter, Guinness Draught Step: Rogue Mocha Porter, Dogfish Head Chicory Stout, Sam Smith Taddy Porter, Anchor Porter, Guinness Draught Results Added all together (5 pts for a 1st place vote, 4 for 2nd, etc), the results were:
Analysis The sample set here was really small, but ignore that for a moment. The Guinness came in last, which is what I expected out of this. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Le France | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
August 1, 2001 Overview In a suprise move by The Holmes, The BrewPalace sponsored a (mostly)French Beer tasting. Why? It seemed appropriate, as Kristin was preparing a huge French dinner for several guests. Unfortunately, I could only dig up 3 French beers, so I added 2 American beers to round out the field. For a complete set of pictures from the eveneing, click here.
Testers The Holmes, Kristin, Tom Buckley, Jon Ghiloni, Jit Singh, Daniel Argandona Raw Data Individual results, in order of their preference: Tom: Brooklyn Lager, Fischer Bitter, Kronenbourg 1664, Bud, Fischer La Belle John: Brooklyn Lager, Fischer La Belle, Kronenbourg 1664, Fischer Bitter, Bud Daniel: Brooklyn Lager, Kronenbourg 1664, Fischer La Belle, Fischer Bitter, Bud The Holmes: Brooklyn Lager, Fischer La Belle, Bud, Fischer Bitter, Kronenbourg 1664 Kristin: Brooklyn Lager, Bud, Fischer La Belle, Kronenbourg 1664, Fischer Bitter Jit: Brooklyn Lager, Fischer La Belle, Bud, Kronenbourg 1664, Fischer Bitter Results Added all together (5 pts for a 1st place vote, 4 for 2nd, etc), the results were:
Analysis Brooklyn Lager blew the field out of the water on this test, scoring first place votes from everyone of our contestants. Otherwise, I'm not sure what else these results mean. Aside from Brooklyn Lager, every beer had at least one last place vote and at least one second place vote. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The most painful beer taste test possible | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
June 2, 2001 Overview In my never ending quest to prove to the world that Amstel Light sucks, I have again devised another taste test pitting Amstel Light vs. some beers that people would never drink. This test would compare it to some non-alcoholic beers. Contestants O'Doul's Amber, Anheuser Bush, USA Haake Beck, Beck's, Germany Amstel Light, Amstel, Holland Lone Star, Pabst, USA Buckler, Heineken, Hollnad Testers The Holmes, Kristin, Amy McDonnell, and Scott Chirchetti (sp?). Raw Data Individual results, in order of their preference: Scott: O'Doul's, Haake Beck, Amstel Light, Lone Star, Buckler Amy: Lone Star, O'Doul's, Amstel Light, Buckler, Haake Beck Kristin: Amstel light, Lone Star, Buckler, O'Douls, Haake Beck The Holmes: O'Doul's, Lone Star, Buckler, Amstel Light, Haake Beck Results Added all together (5 pts for a 1st place vote, 4 for 2nd, etc), the results were:
Analysis All in all, Amstel Light was beaten by a non alcoholic beer and a really bad beer from Texas. Two voters judges 2 N/A beers to be better than Amstel. Pretty weak. Do you still think Amstel Light is good? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
The power of marketing | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Check out this double blind experiment I performed on some yuppies a in March of 1999:
I had 6 20-somethings rank six beers in order of their preference. They did not know which beer was which. There beers were:
Miller Genuine Draft (Can) Most yuppies wouldn't be caught dead with a can of anything, much less Coors Extra Gold. The results were tabulated, and Amstel Light came in last place (even though it was in glass), with MGD in first. No big surprise there, right? The group was told the group preference, as well as their own individual preference. The interesting part came after the test was complete. When reaching for another beer to drink on their own, what did they grab first? The Amstel Light! Even though they prefered all of the other beers, the trendy yuppie import was what they chose. They were even offended when I pointed this out to them. That is the power of marketing. |